News

Stay informed with latest news from the world of eCommerce, new eStar updates and features and see how our clients are connecting with more customers than ever before.

Digital Strategy

Understanding and optimising your marketplace

Comma Consulting Senior Strategist Greg Randall explains the Marketplace hype and what makes a marketplace a winner from the consumers perspective.

A common buzzword creeping into a retailer’s vernacular is “Marketplace” and how this should be part of a retailer’s overall growth plan. It’s no wonder it’s a hot topic: 63% of global online spending in a 12-month period occurred on online marketplaces (includes Amazon sales data).

Understanding and optimising your marketplace

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How to fulfil great customer expectations

eStar account manager Amanda Dillon discusses fulfilling great expectations.

Customer expectations are constantly increasing and their expectations to have their orders delivered in full and on time and for a seamless shopping experience are higher than ever.

Retailers then must be able to support a streamlined fulfilment process, which is a simple aim but usually complex to achieve.

How to fulfil great customer expectations

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Best practice

Digital strategist Greg Randall defines the business evolution to leverage the online channel.

For retailers and B2Bs to leverage the power of the online channel, evolving the eCommerce technology is one piece of a bigger puzzle.

It’s not just a channel evolution, it’s a business-wide evolution.

Best Practice 1

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Top 5 peak season tips

Kylie Williams eStar Partner and Client Services Manager talks Top 5 Tips to Evaluate your Peak Season Performance.

As we reflect on 2021 and return from Christmas and New Year breaks to start the year refreshed, it is important, while it is still relevant, that you review your sales results and performance from Peak Season past and see where there is any opportunity for learnings and improvements.

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